Lift Off

A new year can mean a new start, depending on how you view the change in calendar year. For me, the new year is time to review and refresh activities in both our personal and professional lives as needed. And after reviewing the NEII blog series, we decided our blog needed a refreshed identity. POINT/BLANK is now the name of my official blog and for those who know me, it fits me perfectly. I tell it like it is. This approach has served me well throughout my career and during my tenure at NEII, even if it hasn’t always been easy to discuss difficult issues.

For the last 100+ years, NEII’s mission has been to promote a high level of safety for passengers and industry professionals; ensure consistent adoption and enforcement of policies, codes and regulations; maximize choice for building transportation systems; drive innovation and performance; and be the trusted resource for industry information.

And while NEII’s work advanced each part of that mission last year, this blog is focused on how we increased our visibility as the trusted resource for industry information. For example, in our 2023 blog series, we shared an inside look at:

In our monthly Elevator World column, we helped contractors, suppliers, architects, and building owners and managers better understand remote interaction operation and cybersecurity, licensing challenges in the Big Apple as well as why SkillsUSA may be the key to unlocking a more diverse talent pipeline.

And we sat down with a few of the leading building media brands, including FacilitiesNet, to discuss how the latest ASME code will impact building operations professionals while also authoring a guest column on elevators in the commercial real estate industry for the Tampa Bay Business Journal.

Being the authoritative voice of the elevator industry and telling the important stories that need to be told is one part of what we do, but it’s the behind-the-scenes work with governing bodies, AHJs and municipalities, unions, associations and member companies that truly sets NEII apart.

In 2023, our mission was clear:

  • Elevate industry safety
  • Drive workforce diversity, equity and inclusion
  • Engage throughout the code lifecycle

Safe working practices remained our top priority and this focus was integrated into all aspects of NEII’s work, including codes, advocacy, communications and DEI initiatives. This included finalizing the next edition of the Field Employee Safety Handbook that is set to be released in Q1 2025 and partnering with the construction industry on hoistway safety. NEII provided more than two dozen public comments and testimony and advanced safety standards through codes to help drive necessary change in the elevator industry. We also further promoted inclusive PPE resources and awarded more than 100 safety ambassador awards to participants who learned key safety tips as part of NEII’s Elevator and Escalator Safety Challenge.

And we didn’t stop there. NEII facilitated company breakout sessions at Tradewomen Build Nations, introduced thousands of trades-focused students to the elevator industry through our joint exhibition with the National Elevator Industry Educational Program (NEIEP) at SkillsUSA Techspo, and once again served as a key industry partner for Construction Inclusion Week.

I’m proud of the impact and progress we made in 2023 but see even bigger things ahead this year as we continue pushing AHJs to eliminate outdated codes and deviations, shift the talent-pipeline development focus while transitioning recruitment outreach to diverse communities, as well as target high-risk areas to drive improvement in safety.

If you have any questions you’d like answered in a future blog, please email

About NEII

NEII is the premier trade association representing the global leaders in the building transportation industry. Its members install, maintain, and/or manufacture elevators, escalators, moving walks, and other building transportation products. NEII‘s membership includes the six major international companies – Fujitec America, Inc., KONE, Inc., Mitsubishi Electric US, Inc., Otis Elevator Company, Schindler Elevator Corporation, Thyssenkrupp Elevator Company and several other companies across the country. Collectively, the NEII members represent approximately eighty-five percent of the total hours worked within the elevator and escalator industry, employ more than 25,000 people in the U.S. and indirectly support hundreds of thousands of American jobs in affiliate industries. 

For more information about NEII, please visit

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